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Organic Vs Paid SEO

You can use an SEO tool to find keywords that will help your site rank better on search engines. However, you should optimize specific pages, not your entire site, so that you will have the highest visibility for the terms you are targeting. Articles should be written with the keyword in mind, with images and videos included if appropriate. On-page SEO includes incorporating the keyword strategically throughout the article, writing a custom meta title and meta description, and including the term “Organic SEO” in the alt text of images. Off-page SEO refers to uploading your sitemap to Google and Bing.

In the world of search engines, organic SEO is still a work in progress. The ultimate goal of organic SEO is to convince search engines that your website is important. Unfortunately, many businesses still don’t know this, and only 33% of SMBs are optimizing their websites. Increasing your organic SEO efforts is crucial for your online success, as most consumers and business buyers use search engines to do research and reference a website. And the higher your ranking is, the more potential customers you’ll be able to reach.

While organic SEO is slower to generate traffic, it is much less expensive than paid advertising. After all, you can use the content you create for your site and repurpose it for social media. Facebook posts can also share eye-catching statistics or pull quotes. Organic SEO has many benefits, but it depends on your strategy and team. If you’re just getting started, you should follow SEO 101. There are many best practices for organic SEO.

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